Turning our platform into a product.
Coca Bump is Harbour's first commercial application of coca leaf and our first step in building the market ourselves.
Rather than waiting for others to explore what's possible, we combined our access to coca leaf with consumer research, functional ingredients and product development to create a brand of our own.
The result is a functional energy drink built around a specific consumer, a specific need and a specific moment in their day.
Energy
for your
workday.
Copyright protected by Harbour.
Not another energy drink for everyone.
A specific audience, a recurring need and a clear reason to exist.
The energy category has traditionally been built around sports, gaming, nightlife and high-intensity performance.
Coca Bump takes a different position.
Built for modern knowledge workers, the brand focuses on a familiar everyday need: the drop in energy and focus that hits while the workday is still far from over.
Early Response
When Coca Bump's sampling campaign went live in September 2026, consumer response quickly exceeded available supply.
For Harbour, it was an early but powerful signal: people weren't just curious about the idea, they wanted to experience the product for themselves.
A different approach to everyday energy.
Coca Bump combines coca leaf with a carefully developed blend of functional ingredients designed around its energy and focus positioning.
Coca leaf
The ingredient at the heart of Harbour, brought into a modern consumer application.
Functional Formula
A blend of complementary functional ingredients developed around the demands of the modern workday.
Zero Sugar
A modern formulation aligned with today's health-conscious energy consumer.
Patented intracellular technology designed to support ingredients.
Built for where work happens.
We're building around a specific consumption occasion: the workday.
Coca Bump's positioning doesn't stop at the brand. It shapes how we're bringing the product to market.
With formulation and fulfillment infrastructure in place, our go-to-market strategy combines direct-to-consumer with channels that provide direct access to modern knowledge workers, including corporate environments and contract food service.
Beyond the Flagship
Coca Bump is the first proof of what Harbour's platform can bring to market.
The same infrastructure can open the door to new formats, applications and partnerships around coca leaf.
